The link between the DME Staircase Level and business performance.

  • There is a positive link between the DME Staircase Level and business performance.
  • High-turnover companies (over 25 million) typically achieve higher DME Staircase Levels compared to the rest.

  • Businesses with high DME Staircase Levels have greater turnover increases (up to 25%) in the past five years.

Does the DME Staircase Level depend on specific business characteristics?

  • Company size matters.
  • Large businesses tend to achieve higher DME Staircase Levels.
  • It is key for businesses to attract experienced design professionals (or external design experts), and to offer sufficient room for personal development. This will benefit the effective use of design.

Main barriers for the implementation of effective Design Management.

  • Cost factors are the main barrier.
  • Further barriers are: lack of awareness of the benefits of design, knowledge factors and cultural factors

Relative importance of the five underlying factors of the DME Staircase model?

  • The main underlying factors of the DM Staircase rating are ‘expertise’ and ‘awareness’. A closer focus on these will enable companies to realize greater improvements in their Design Management rating. That makes knowledge of the right methods and techniques the primary driver of Design Management rating. Companies need convincing of the benefits and added value that effective design can bring.

  • The factors ‘planning’, ‘resources’ and ‘process’ play a less prominent role.


Download the full report on the DME Staircase Model here.

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