How to Apply

IT TAKES ONLY 3 EASY STEPS TO ENTER

  1. SUBMITT THE DME AWARD REGISTRATION QUESTIONNAIRE
  2. PAY THE ADMINISTRATION FEES
  3. DESIGN YOU DESIGN MANAGEMENT POSTER

For further details please the guidelines below or download the DME Award Guidelines 2016-17

THE DME AWARD

WHAT IS THE DME AWARD?

The annual Design Management Europe (DME) Award is the only international award dedicated to the management of design.

Running since 2007, the DME Award is the primary activity of a network of Design Organisations with the aim of promoting the strategic use of design in order to increase the competitiveness of European industry and the effectiveness of our public services. It is open to both the private and public sectors and is divided into five categories of size and type of organisation.

By completing a questionnaire and producing a poster the entrants present their approach to Design Management to an international jury of Design Management experts. The winners of each category are announced at the annual DME Award ceremony.

SUBJECT OF THE DME AWARD

The DME Award focuses on the management skills and leadership qualities in implementing design to achieve excellence. Companies and organisations are challenged to apply for the DME Award by demonstrating how design is integrated in their processes and management to support their strategy and vision. This can be illustrated on based on the integration of design in the entire company or on a single case study.

INTERNATIONAL RECOGNITION

Since 2007 over 500 organisations of all sizes and sectors have sought to win a DME Award in order to gain international recognition and to benchmark themselves against such past winners as Bosch & Siemens, Virgin Atlantic, Beiersdorf and Heineken.

Winning a DME Award enables organisations to demonstrate both their leadership as innovators and excellence in management to customers as well as their own staff. Each year the winner and an honourable mention from each category receive official recognition at the DME Award ceremony and become part of the annual DME Book of Winners.

BENCHMARKING YOUR PERFORMANCE

Every organisation that enters the DME Award receives constructive feedback on how they manage design and can benchmark themselves against the category winners by using the DME Staircase Model.

ELIGIBILITY AND AWARD CATEGORIES

ELIGIBILITY


  • The DME Award is open to any private, public or non-profit organisation within and outside of Europe.
  • Each applicant may have only one entry in one category per year.
  • Enterprises having offices or subsidiaries in different countries may only apply through one country.

APPLICATIONS EXCLUDED FROM THE DME AWARD


  • An organisation that has participated directly in the preparation of the DME Award assignment and in the DME Award announcement.
  • An organisation in which a jury member is involved.
  • Design Agencies are excluded from entering the DME Award but are encouraged to assist their clients in the application process.

AWARD CATEGORIES


AWARD FOR BEST MANAGEMENT OF DESIGN IN A LARGE COMPANY

  • This category is open to private companies with 250 employees or more.

AWARD FOR BEST MANAGEMENT OF DESIGN IN A MEDIUM SIZED COMPANY

  • This category is open to private companies with 50 to 249 employees.

AWARD FOR THE BEST MANAGEMENT OF DESIGN IN A SMALL SIZED COMPANY

  • This category is open to private companies with 10 to 49 employees.

AWARD FOR THE BEST MANAGEMENTOF DESIGN IN A MICRO COMPANY

  • This category is open to private companies with 9 employees or less.

AWARD FOR THE BEST MANAGEMENT OF DESIGN IN A PUBLIC OR NON-PROFIT ORGANISATION

  • This category is open to all public or non-profit organisations such as charities, government programmes, city councils or schools and colleges.

1. GET IN TOUCH WITH YOUR DME NATIONAL CONTACT

WHO ARE DME NATIONAL CONTACTS?

The Design Management Europe Award (DME Award) is organised by the N-DME Network. The N-DME Network is comprised by the DME Award Partners (National Contacts).

WHY SHOULD I GET IN TOUCH WITH MY DME NATIONAL CONTACT?

The DME National Contact from your country should be your first point of contact with the DME Award. All DME National Contacts are recognised experts in Design Management and they will provide you with all the necessary guidance and advice throughout the application procedure.

WHO IS MY DME NATIONAL CONTACT?

Please find the full details for your DME Award National Contact here.

If our network does not cover your country, please contact one of the DME Award Board members for further information and assistance.

2. SUBMIT THE DME AWARD REGISTRATION QUESTIONNAIRE

WHAT IS THE DME AWARD REGISTRATION QUESTIONNAIRE?

The DME Award Registration Questionnaire is available in English and will take approximately 40 minutes to complete. It contains 30 questions (mostly multiple choice) in four categories:

  • Company data, e.g. company size, employee count etc.
  • Financial data, e.g. turnover, investments, etc.
  • Design approach, e.g. selection for design, use of design etc.
  • Self-assessment, e.g. effects of Design Management/design on performance, customer satisfaction etc.

WHY DO I NEED TO FILL IT OUT?

The DME Award Registration Questionnaire serves different purposes:

Registration: Submission of a completed DME Award Registration Questionnaire is a requirement to register for the DME Award and is confirmation of your organisation’s acceptance of its rules and regulations.

Feedback upon your Design Management capabilities: The questionnaire will be used to assess your organisation under the five Design Management Staircase Model Factors: Resources, Planning, Process, Awareness of benefits and Expertise. The calculated factor scores of the Design Management Staircase Model form the basis of your free feedback and benchmark upon the Design Management Capabilities of your organisation.

Please note, the questionnaire data WILL NOT be used for the judging of your submission.

Research: The DME Award Registration Questionnaire is used to conduct further research in the field Design Management.

HOW DO I ACCESS THE DME AWARD REGISTRATION QUESTIONNAIRE?

A PDF version of the DME Award Registration Questionnaire is available here:

HOW DO I SUBMIT THE DME AWARD REGISTRATION QUESTIONNAIRE?

The DME Award Registration Questionnaire must be completed online. The PDF file of the questionnaire is only for preparation purposes.

SUBMISSION DEADLINE

The DME Award Registration Questionnaire has to be submitted by the

3. PAY YOUR DME AWARD FEES

HOW MUCH ARE THE DME AWARD ADMINISTRATION FEES?

The DME Award Fees are:

Micro Company Category FREE
Small Company Category 100€
Medium-size Company Category 250€
Large Company Category 500€
Non-profit Organisation Category 100€

HOW CAN I PAY THE DME AWARD ADMINISTRATION FEES?

The DME Award Fees can be paid via bank transfer or card payment. For further information, please see DME Award Payment

PAYMENT DEADLINE

The payment of the DME Award Administration Fee has to be received by the

Please calculate 3-5 business days to complete the transaction. Please note, failure to make the payment will result in excluding your submission from the competition.

4. DESIGN YOUR DME AWARD POSTER

WHAT IS THE DME AWARD POSTER?

The DME Award Poster is the opportunity for each entrant to illustrate and communicate their unique approach to managing design in their organisation, the advantages of their strategy and its impact.

For examples of previous winning entries please see the posters of the 2008-2013 DME Award Winners on the DME Award webpage.

DME Award Winners 2008
DME Award Winners 2009
DME Award Winners 2010
DME Award Winners 2011
DME Award Winners 2012
DME Award Winners 2013
DME Award Winners 2014/15

WHY DO I NEED TO DESIGN A DME AWARD POSTER?

For the DME Award:

  • Basis of Evaluation/Judging: The posters are used by the jury to understand your unique approach to managing design in your organisation. All submissions for the DME Award are solely judged based on the submitted poster.

  • Poster Exhibition: All submitted posters will be displayed in a poster exhibition as part of the DME Award ceremony. This is the exclusive opportunity for you to present your company to an international audience.

For your own benefit:

  • Internal and external communication: The DME Award Poster is essentially a rare opportunity to design an exceptional communication tool for each participant. Posters can be used for internal communication to raise the awareness of your company’s strategies, processes and impact or to showcase the unique structures and resulting benefits to clients at conferences or exhibitions.

  • Documentation: Companies, in particular micro and small businesses, are often lacking formal documentation of their processes and structures. Designing a DME Award Poster has often been their first step to document these processes and structures that can be used in future reports, funding applications and promotions.

WHAT SHOULD I DISPLAY ON THE POSTER?

Posters are not judged simply on their visual presentation but on your organisation’s key principles in addressing the DME Award Poster criteria.

Every DME Award Poster must contain 7 clearly labelled and separated sections. These sections and possible content are:

Overview 
  • Company information/history/industry sector/target audience etc.
  • How long you have been using design.
  • What the drivers are for your organisation using design.
  • How design fits into you overall organisational structure and strategy.
The Benefits of design 
  • Where/how design adds value to your business.
  • The scope of how you use design.
Planning 
  • Whether design is integrated into your business plan.
  • Your strategy for design.
  • Your short and long term objectives for design.
  • Who leads the management of design in your organisation?
Process 
  • Your process for the use of design.
  • How other departments are integrated into your use of design.
  • What design tools or methods you might use.
Resources 
  • The percentage of your income that is invested in design.
  • How you might develop your own in-house design expertise.
  • What specialist equipment you might have invested in.
  • Your working environment.
Expertise 
  • What in-house design expertise you employ.
  • What external consultants or partners you work with.
Commercial outcome/success 
  • What the financial benefits have been of investing in design (sales value, turnover, profit, reaching new markets, reduced time to market etc).
  • What the non-financial benefits have been if investing in design (greater understanding of end user needs, organisational culture etc).

HOW SHOULD I DISPLAY THE CONTENT ON THE POSTER?

The DME Award Poster criteria should be used as a guide for the design of your poster.

Poster Specifications 
  • Posters must be in portrait orientation.
  • The size of the poster must be 841mm wide x 2378mm in height.
  • All text on the poster must be in English.
  • Posters must be clearly labelled with the name of your organisation, category and address.
  • Posters must be submitted as a PDF file. For further instructions regarding the submission, please see below.
How to produce an effective DME Award Poster? 
  • You are completely free to design the content of your DME Award Poster within the 7 poster sections.
  • You should use a combination of text, images, diagrams and charts for your poster.
  • In the following we have compiled a range of tips and hints on how to effectively design your poster.
  • Think about your audience – can a stranger understand your key messages in just a few minutes?
  • Avoid too much text – A good example would be approximately: 20% text, 40% graphics and 40% images and empty space.
  • Use signposts – Make the reading order obvious. Numbers, arrows, colours can all help the reader to navigate through your story.
  • Emphasise what is important and avoid excessive details.
  • Your Summary / Overview is important for the reader to understand the context of your organisation.
Font size 
  • Title headings should be no less than 100pt (25mm).
  • Subheadings should be at least 40pt (10mm).
  • Actual text should be no smaller than 20pt (5mm).
Using text in posters 
  • Double space all text.
  • Use left-justification as justified and centred text is visually distracting.
  • Use simple and easy to read fonts:Verdana, Gills Sans, Tahoma, Arial, Calibri or Trebuchet
  • Add emphasis by using bold, underlining, or colour.
  • Italics are difficult to read.
  • Be consistent in the choice of your font.
Use of colour in your poster 
  • Use a coloured background to unify your poster e.g. muted colours or shades of grey.
Critical poster checklist Main message
  • Is your main message really clear?

Supporting details

  • Is there too much detail and do they support the main message?

Story

  • Does it have a beginning, middle and end?
  • Can the reader navigate easily around the poster?

Text

  • Is it big enough?
  • Consistent font?
  • Balanced (40:40:20)?

Spelling

  • Any spelling or grammar mistakes?

Final test

  • Can a colleague read and understand it all in 5 minutes from 2 metres?

DME AWARD POSTER TEMPLATE

A PDF frame of the poster template and an Adobe Illustrator file of the header and footer can be downloaded here: ZIP file (ai)

HOW TO SUBMIT THE DME AWARD POSTER?

The DME Award Poster has to be submitted online as a PDF file: Poster Upload

SUBMISSION DEADLINE

The DME Award Poster has to be submitted by the DATE

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