Walter Knoll

Furniture: domestic, commercial and office
Germany
Company name: Walter Knoll
Company size: Medium
Company web site: http://www.walterknoll.de
Date of Foundation: 1865
Nr. of Employees: <250

Case summary:
Walter Knoll is the oldest upholstery Brand in Germany, 1993 marked the start of its rehabilitation, when it was taken over by the Rolf Benz family. It has enjoyed persistent Growth and is among the most profitable in the industry. Since 1995 the number of employees has risen from 89 to 210. In 2007 Turnover Growth was in double figures, as it has been for years, and more than 50 percent of their Products are Exports. They also stepped up their international activities and succeeded in boosting theBrand’s image all over the world. Walter Knoll aims to occupy a Globalposition in the Premium interior Design Market. The New headquarters demonstrates the Culture of the company, and signals its changeover from a manufacturing firm to a branded company. They practise a remarkable partnership with designers and architects, because they believe that Innovation can only arise from meticulous communication, in-depth engagement with the processes and the clarification of ideas. This forms the basis of a search for the blank space, the gap for something that has never been created before. For them, Quality means making theCustomers’ wishes come true – an agreement that creates confidence. The company’s Brand positioning is unique; the only company in thePremium bracket that is equally active, in the residential and office sectors, and has attained a leading position internationally in both these markets.

At a glance
Walter Knoll is the oldest upholstery brand in Germany. Founded in 1865, the Knoll dynasty has been creating new standards on the furniture market over six generations, creating classics in the history of furniture making and standing for modernism in furniture design all over the world. In 1993 the company was taken over by the Rolf Benz family. That marked the start of the rehabilitation of a monument of German cultural history.

Since 1995 the company has enjoyed persistent growth, and is among the most profitable in the industry. The number of employees has risen from 89 to 210. In the year 2007 Walter Knoll yet again achieved turnover growth in two figures, as it has been doing for years, stepped up its international activities and succeeded in boosting the brand’s image all over the world. Sales revenue rose to 60 million euros, including the turnover from licensed partners in the USA and the company’s Australian subsidiary. Somewhat more than 50 percent of Knoll’s products are destined for export…

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