Silampos

Homeware manufacturer
Portugal
Company name: Silampos
Company size: Medium
Company web site: http://www.silampos.pt
Date of Foundation: 1951
Nr. of Employees: <250

Case summary:
A long established cookware manufacturer from Portugal who now sells its Products worldwide. Silampos realised early the value of Design andInnovation in both its Products and company Identity. It adopted a strategy of using these to differentiate itself from the ever growing Competition. The Design Process is directly co-ordinated at board level and involves integrating input from all operational areas and External consultants into the activity. Establishing an “Innovation Culture” throughout the business is seen as a key goal. The company emphasises the durability, functionality and Quality of its Products and reflects this in its corporate image utilising all possible route to communicate this to its potentialCustomers. As a result of the emphasis on Design and Innovation the company now derives an increasing proportion of its income from NewProducts this currently stands at 30%.

A long established cookware manufacturer from Portugal who now sells its products worldwide. Silampos realised early the value of design and innovation in both its products and company identity. It adopted a strategy of using these to differentiate itself from the ever growing competition.

The design process is directly co-ordinated at board level and involves integrating input from all operational areas and external consultants into the activity. Establishing an “innovation culture” throughout the business is seen as a key goal.

The company emphasises the durability, functionality and quality of its products and reflects this in its corporate image utilising all possible route to communicate this to its potential customers.

As a result of the emphasis on design and innovation the company now derives an increasing proportion of its income from new products this currently stands at 30%.

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