Public Transport
Company name: RATP
Company size: Non Profit Organisation
Company web site: http://www.ratp.fr
Date of Foundation: 1899
Nr. of Employees: 250<

Case summary:
RATP (Régie Autonome des Transports Parisiens) is the public transport system that oerates within Paris and its suburbs. More than 10 million travels per day, project development that might exceed a decade, a Competition that comes from other means of transportation rather than from other service provider, and a top Management that reports to the Political authorities are the main features of the company. But RATP has succeeded in being truly part of the urban Culture of the city. Design Management challenges are to ensure that the daily travel of the commuters is a rewarding experience. Its role is to drive a user-centred focus in all the projects. Within RATP, the focus is on the Management of Design, developing briefs, outsourcing Design tasks to External consultancies and ensuring that the Brand values are conveyed in a smart manner. Originally responsible for Products, signage and buildings, the scope of the Design Management department has grown to encompass the total travle experience. Project Planning is key to the success, many tools and methods have been developed in order that all divisions pay attention to Design in each and every action that has to be taken.

RATP (Régie Autonome des Transports Parisiens) is known worldwide as the authority that runs the “Métro”. Historically, RATP has been running all public transport inside Paris (metro, bus, RER – the regional rapid transit system – and tram) and its immediate neighbourhood. Nowadays, like in many metropolis, its network and services have expanded far into the suburbs, and are in connection with other operators: a regional public transport authority coordinates the operators and supervises the long term evolution of the global public transport services.

The product and service development strategy of RATP is different from that of a private company that would be free to define its offer and let the market rule: the regional authority specifies what the public service must deliver, the price paid by the customer, and the annual budget. However the RATP acts as an enterprise, which has some public service obligations, and not like an administration…

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