KTM

Power sports vehicles
Austria
Company name: KTM
Company size: Large
Company web site: http://www.ktm.com
Date of Foundation: 1992
Nr. of Employees: 250<

Case summary:
The KTM case highlights the rebirth of a company by embracing a Global Design approach. When KTM, world-class manufacturer of motorcycles went bankrupt in 1992, one of the assets in hand was a strong Brand. KTM decided to position itself in a niche Market of demanding off-road motorbikes. Design was the main vehicle to define and deploy the language that would convey the « ready to race » motto. KTM motorbikes keep winning the most demanding competitions. Through a long term collaboration with an External Design consultancy, KTM has achieved a Global Integration of Design at the strategic level. This success is now driving KTM to launch a racing car which will share most of the same codes and qualities.

About KTM Power Sports AG
KTM Power Sports AG is a worldwide leading manufacturer of power sports vehicles. It has won more than 136 World Championship titles and seven times the Paris-Dakar Rally.
The operational core company, KTM Sportmotorcycle AG, develops and manufactures competition off-road and street motorcycles. KTM Sportcar GmbH builds the lightweight sports car X-Bow, KTM’s first step into the automotive field. With more than 1,930 employees, the KTM Group earned revenue of EUR 566.1 million in the fiscal year 2006/07….

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