Homeware, ceramics
Company name: Duravit
Company size: Large
Company web site: http://www.duravit.com
Date of Foundation: 1817
Nr. of Employees: 250<

Case summary:
In the 1980’s Duravit realised its small rural sites limited its ability to mass produce. To secure a competitive advantage it had to differentiate its offerings by using Design to enhance the desirability of its Products. Successful co-operation with Sieger led to other collaborations with globally recognised designers and architects.. Design is at the heart of the company’s strategy championed at the highest level of Management. Decisions on it are taken consensually with input from all sections of the business and from Customers. The commitment to Design is reflected in the Identity and extends to their premises. The Global reach of the business means that the cultural needs of Users needs to be considered and designed in to Products. Duravit’s location in the Black Forest has led to strong environmental awareness and Products are designed to minimise the use of Resources in operation.

At a glance
Duravit is looking back on almost 200 years of bathroom history. It all began in 1817, when George Friedrich Horn established an earthenware factory in Hornberg in the Black Forest. In 1842 the manufacture of tableware was extended to encompass sanitary-ware products. The small earthenware factory in the meantime has become a global organisation producing sanitary ceramics, bathroom furniture, baths and spa products for bathrooms as well as products for the public and semi-public sectors. Today, the company employs more than 4,700 staff at eight production locations and in more than 80 countries around the world. For 2007 Duravit announced a turnover of 300 million Euros…

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