Chocolat Factory

Chocolate elaboration and Sales
Spain
Company name: Chocolat Factory
Company size: Medium
Company web site: http://www.chocolatfactory.com
Date of Foundation: 1997
Nr. of Employees: <100

Case summary:
The Chocolat Factory makes handmade chocolates but it has differentiated itself from its competitors through an innovative approach, which has challenged the conventional industry. The founders have created a Brand Identity throughout Products, Services, Packaging,Communications and Environments which completely changed the experience of buying and consuming chocolate. Starting with knowledge of the raw material producers and studying the markets, together with Expertise in Design, led to this New way which distinguished the Brand. The company has achieved significant Results in Turnover, and Exports over the ten years since it was established. Their strategy has enabled them to position themselves in the Premium Segment and avoid competing on price.

Transgression as “divertimento”
Established in 1997, Chocolat Factory is a medium-sized enterprise engaged in manufacturing chocolate products. The company employs a total of 85 people at its workshop, its offices in Sant Cugat del Vall├Ęs and its 27 shops all over Spain, Europe and Asia. All Chocolat Factory products are made by hand using traditional methods, and annual production is over 85,000 kg The company, which exports 5% of its production, plans to open 4 new shops in 2008. In 2007, turnover was 6 million euros…

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